#Search Engine Optimisation for #Indie Authors: How Far Should You Go?

There are many bloggers out there who still don’t know what SEO is. That is and isn’t a good thing. SEO is Search Engine Optimisation and for best practice, it is supposed to have a very large say in how you write book titles, web pages and blog posts. (There is an infographic explaining it at the base of this page.) A great idea? Yes, if kept in balance. There is one major worry with getting too carried away with it: you stop writing as yourself and allow yourself to be told what to do by a robot. Think about it…

Digital computations determine how easy it is for us to have our books found on Amazon, our Page posts read on Facebook, our web site or blog found on Google… They are awfully frustrating and if you want to claw your way to the top of the pile, you have to work – hard! You must sprinkle your keywords through your post, use meta tags on web pages, sprinkle matching keywords through your web pages, tweet, status update, Like, Plus 1, retweet, share and comment until your fingers fall off and your brain goes numb.

I did this asiduously throughout 2013 and got to the end of September and simply burnt out! I wasn’t tired of blogging, writing and people. It was those robotic demands that did me in. So I spent far less time on Facebook, Twitter and Google Plus. After reading a massive, endless stream of SEO and social media how-to posts, I came to the conclusion that as writers, we are possibly far better off writing in the attic, away from the computer and all this “wonderfully good advice.” Any available time I had in my week, was spent assuaging the gods of rank. So I quit! I’ve noticed that since I began to pull back in September, my visit stats and book sales didn’t drop much. They are growing.

1238999_450639671718505_835016741_nSo here is how I am now surviving online. I hope it inspires you and if you have further suggestions, I’d love to hear them!

  1. I will automate as many blog posts and shares as I can, so I can take time to see the sunshine and not be spending hours manually on social media. “I’m sorry Hal, I’m afraid I can’t do that.”
  2. I will not read any more SEO and social media how-to posts or books: instead I will be myself and stay tapped into my innate creativity identity.
  3. I will not get trapped in worrying about my statistics. If I get 2 Likes on a post and someone was inspired: I aced it! That is my main goal: encourage, equip, empower. Not rack up fat numbers.
  4. I will write the blog posts which are close to my heart, regardless of what posts pull in the greatest number of readers.
  5. I will market my books with titles that make sense to the content of the book and are not used elsewhere. I will not calculate words on what sells.

In business, if something does not pull in sales, you stop doing it. Yet online, many of us tend to jump feet first into the latest and greatest next thing, perhaps in the hope it will propel us to stardom? That doesn’t work. It simply chews away more of our time and sanity.

It is all about sanity. If I have to mutiny against binary calculations, the numbers game and everyone’s marvellous advice, then I will. Join me… your creative soul is worth more than this.


If you want to know more about SEO, check this infographic from nerdyface.com

SEO_IG


REBLOGS WELCOMED

IMG_0204Note from Cate: this post was published last year under a different title, but there was a technical glitch and it never got proper promotion. As it received great comments from those who did read it, I have updated, improved and published it again.

This article / blog post is Copyright Cate Russell-Cole 2013 and adapted in 2014. All rights are reserved Internationally. You may not reproduce it in any form, in part of whole, without Cate’s prior written permission. That includes usage in forms such as print, audio and digital imaging including pdf, jpg, png etc. A fee may be requested for re-using her work if it is for a commercial venture. Link sharing and Pinterest pins are most welcome as long as Cate is the attributed Author.

TRUTH BOMB: Sometimes (okay, lots of times) I Want To Quit

Cate Russell-Cole:

We have all been there… thanks Myndi for giving us reasons NOT to quit.

(Yes, I know I am on holidays, but this was too good not to log in and share!)

Originally posted on Myndi Shafer:

quitterLately I’ve been asking myself this question:

What would happen if I were to quit writing?

I think every writer gets to this point eventually (at least that’s what I’m telling myself). The new shiny has worn off. The over-the-moon-I’m-so-in-love-with-what-I’m-doing feeling goes away. Inspiration dries up to nothing more than a brittle bag of bones that if you shake together real hard might amount to a paragraph or two. And we’re not talking Hemingwayesqe brilliance that makes up for the scant word-count. We’re talking shaky drivel that makes I CAN HAZ CHEEZBURGR look like soul-stealing genius.  

And so I ask myself, what would happen if I were to quit?

Life would immediately become simpler. I wouldn’t have to structure my days so intensely. Family time wouldn’t feel so urgent because writing wouldn’t be putting any demands on our schedule. I could cook and clean and play when I want…

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#Romance University for Writers: A Gold Class #Writing Site

Printhttp://romanceuniversity.org

Purpose: Dedicated to helping writers establish and advance their careers, introducing readers to a variety of authors, and delving into the ever-inscrutable male mind.

Monday: Crafting Your Career
Most writers begin writing because they love the process–using just the right word, crafting the perfect sentence, giving life to imaginary people. However satisfying the writing process, many writers begin to want more. The want people to read about and love those imaginary folks. Okay–they want people to pay to read about those imaginary folks. Join us each Monday at RU where we’ll discuss the business of writing or career topic. Visiting Professors (guest bloggers) often stop by the school to offer advice.

Wednesday: Anatomy of the Mind
This is the day we explore every facet of writing, reading, and men.

Friday: Chaos Theory of Writing
On Fridays, RU Faculty along with industry professionals and established authors will focus on the elements of manuscript writing. Tips to help you hone your craft and write a damn fine book. After all, it will be your writing that will catch (and retain) the interest of a lucky agent or editor.We’ll tap into our own experiences, share what’s working and what isn’t as we chase our dreams of becoming published authors. We’ll also discuss advice from our favorite writing reference books and websites. So join us each Friday to experience the chaos of writing.”

Gold class sites

Unplugging to Recharge

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Wishing you all a restful, safe and blessed Easter.

My husband’s work schedule is going to be nuts for the next three months, so I am going to take a break over the Easter period and following ANZAC day long weekend to get in some quality family time. Scheduled posts will still come out on this blog and myTwitter feed will continue to autoshare posts from the best writing coaches out there.

Blog comments on all posts are switched off. I will resume post continue sharing on Triberr and be back online interacting around May 1st.

Thank you for your support.

Cate

Sanity Saving Blogging Resources

Be UniqueLife flies by at an insane pace… I constantly miss or have to dash past blog posts I want to and need to read. In case you missed it, here are the resources I shared during Blog Taming Month in February. A few extras are thrown in, just because I can… Happy scribing and remember, forget the musts, the have-tos and the myriad of experts. Your best success comes by being yourself!

Micro-Blogging: An Idea to Experiment With

Blogging Survival: Get Ahead by Scheduling

Services Which Make Your Blog Easy to Follow

Surviving BIG Blogging Mistakes

Blog Sidebars: Easy Ways to Add Whatever You Want

Are Your Blogging Goals Slipping? Help to Get Focussed Using Planners and Organisers

Building Community Spirit in the Blogosphere

Is Your Blog Trapping You or Helping You Fly?

Savvy Blogging Cover Image 2If you want even more… and why wouldn’t you? All blog maintenance and promotion posts here on CommuniCATE can be accessed by this category link. Or you can save yourself the trouble and download the free .pdf ebook, which saves you scrolling and reading through all those posts online. This is the download link. It is safe, with no strings attached and comes from my web site.

Chapters Include:

  • Blog Treasures Hidden in Plain Sight
  • Get Yourself A Second Brain
  • Slack, Fake and Egocentric Followers: How to Pick Them!
  • Blog Post Promotion on Social Media: Instantly Hooking Reader Attention
  • Sometimes, It Just Goes Wrong: When to Ditch!
  • The Best Kept Editing Secret
  • 10% On Top: Being a More Efficient Writer
  • Professional, Effective Author Sites: The Problems With Using Blogs
  • Cleaning the Cobwebs Out of Blogs: Reader Engagement and Content Value
  • Guest Posting as Advertising: How To Be Professional and Be Asked Back
  • Your Individuality is Your Greatest Asset: Writing and Marketing as You
  • Faulty-Tasking
  • The Road to Success is Paved by Free-Sharing

Have fun!


This blog post by Cate Russell-Cole is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. You are free to share and adapt it.

A Needed Reminder on the Rewards of Writing

We all stress as writers: bad reviews, low blog stats, poor interaction with readers, horrible sales figures, word counts not met, trolls and idiots, technological hassles… there are so many issues. For some reason we tend to focus heavily on them. Maybe the creative process just brings our insecurities to the fore?

While wandering around Twitter I found this profile which gave me a much-needed jerk back to reality.

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Guess which is more fun: it’s not hard. It’s the writing. That is why we got into it in the first place!

I decided to follow Mervat. I like her attitude and on bad days, I hope it rubs off on me.

Go have some fun.

 

N.B. This image was used without her permission, but Twitter is public. Please follow and support @miminov70


This blog post by Cate Russell-Cole is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. You are free to share and adapt it.

#Character Archetypes Treasure Troves for #Writers

I promised myself this year, that I would get back to fiction writing and I will… write that is… once I stop having a field day planning characters personalities, strengths and weaknesses; and plotting about how I can weave all that into plots.

Delve into the inspiring world of character archetypes and see what comes out. There are a few hundred to choose from and you will be intrigued by how assigning roles to people (especially couples), fuels ideas!

If you are asking, what is an archetype, here is the definition: a recurrent symbol or motif in literature, art, or mythology; mid 16th cent.: via Latin from Greek arkhetupon ‘something moulded first as a model.’

Original Source Embedded in Graphic

Original Source Embedded in Graphic


This blog post by Cate Russell-Cole is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. You are free to share and adapt it.