With blogs, there are times when you have to hit the pause switch for the sake of sanity. But how? Around Thanksgiving last year, a fellow blogger put up a post asking, “should you blog through the holidays?” It was interesting to read how many people said yes, said no… or said no and then gave into temptation and pressure and blogged anyway! There are weeks when my husband has to refer to our family photos to remember what I look like, as I can’t be separated from the computer.
There is one technique which I have been using for the past two years to save my sanity and cater for those disruptions life puts in your way: scheduling. Writing ahead, even by a week or two, saves last minute “what will I post” panic attacks; stops multiple posts being sent out on one day; ensures you DO have time to go back and edit that dodgy bit you’re unsure about and gives you planning space. As I work in WordPress, here is how you do it.
While you are editing your post, on your right you will see the Publish box. On a new post it will come up as Publish Immediately. Click on Edit and you get this box where you can control exactly when your post will come out. The post I am writing now was written on the 2nd December last year. I am not bragging. As a migraine sufferer, I lose too many days on heavy painkillers and being forced into scheduling has been a great bonus! It does improve the quality of your blog as you have time to think.
If, like me, you are in an inconvenient time zone, scheduling also allows you to post in the zone where you get the best readership. With Twitter, Facebook, Triberr and Networked Blogs automatically sending out new post promotion live, I get the luxury of being asleep when my posts go out: between 1am and 2am my time. It’s bliss! No racing around multiple social media to spread the word. I love it! Use that Publicize feature and pre-hashtag post promo… it works.
Also be aware: I ran a weekly series in 2013 which I planned ahead, then added other periodic features plus my usual write-ahead posts. When I reached 100 scheduled posts, WordPress sent me an email saying STOP! They need you to save posts as drafts if there are a large number.
Keeping a blog running is a mammoth task: particularly if you like to post more than a few times per week. To stay productive you need to take time out. Like any muscle in your body, creativity needs to be rested so you can refresh. Without that you run out of ideas, enthusiasm and your blog becomes a major pain! Try scheduling as a painkiller. You have earned your time off and it will save you agony!
This article / blog post is Copyright Cate Russell-Cole 2014. All rights are reserved Internationally. You may not reproduce it in any form, in part of whole, without Cate’s prior written permission. That includes usage in forms such as print, audio and digital imaging including pdf, jpg, png etc. A fee may be requested for re-using her work if it is for a commercial venture.
Link sharing and Pinterest pins are most welcome as long as Cate is the attributed Author.